Why K-Beauty?
The Korean beauty revolution, or K-Beauty revolution, is one phenomenon that has drawn the attention of professionals worldwide in the constantly changing field of skincare. Hidden behind the eye-catching packaging and creative formulas is a deep, cross-cultural approach to skincare.
What is K-Beauty?
K-Beauty, to put it simply, is a movement in the world of beauty that includes skincare as well as creative formulas, regimens, and a holistic approach derived from centuries of Korean culture. The founding principles of K-Beauty are as follows:
Minimalism
Despite what many people think, K-beauty isn't about following a 10- or 12-step regimen. American-Korean skincare firms used this as a marketing gimmick to try and increase product sales. America has an addiction to overconsumption, and companies love to capitalize on the idea that excess equates to success and fulfillment.
The reality is that every aspect of Korean skincare involves a deliberate routine of selecting products that target specific concerns and improve skin health on a highly personalized and granular level.
Holisitc Approach
Korean skincare is a philosophy that stresses a holistic approach to beauty rather than just a set of procedures. This tends to be very different from western esthetics, where estheticians aren't taught about the effects of stress, diet, lifestyle decisions, and other external variables that have a significant impact on our greatest organ, the skin.
Fundamentally, K-beauty prioritizes prevention over correction, nourishing the skin instead of removing the barrier with constant chemical peels and exfoliants. I think skin care professionals could potentially take inspiration from the philosophy and encourage their clients to implement a regimen that not only deals with specific issues but also strengthens the skin's resistance over time.
Innovation
Both private and public organizations prioritize research and development in the beauty industry. Their skincare sector is able to push the boundaries of innovation because of their cultural ideal of constant development. Korean cosmetic formulas frequently differentiate themselves by their innovative thinking and distinct fusion of traditional ingredients with cutting-edge technology.
For example, sheet masks which has become a global phenomenon, originated in Korea. Additionally, fermentation is frequently seen in Korean skincare products like fermented rice water and galactomyces ferment filtrate. Fermentation can enhance the efficacy of ingredients, promoting better absorption and providing additional skincare benefits. Although fermentation is not unique to Korea, K-beauty is distinguished by its widespread usage of it in specialty formulations.
